TiA prints the roast date on every bag. That is the whole pitch, more or less, and it works because most home espresso pullers know what stale beans taste like and how to avoid them. Small batches out of Honeoye Falls, fresh shipping, and a direct relationship with the roasters who answer when you write in. The owners sell at coffee and chocolate expos and ship nationally, which is how new customers usually find them, and the in-person presence at those events tends to turn a one-bag sample into a subscription.
There is no cafe to walk into. Customers order online or pick up at a local shop called Leo's, which is the regional stockist for anyone close enough to drive. The customer service line is responsive enough that home brewers treat the roaster as a resource, not just a vendor, and that responsiveness is part of why subscribers stay subscribed. Email a question about pulling a particular blend on a particular machine and you will get an answer back from someone who knows.
The espresso side is where TiA puts the work. The named blends are The Espresso, Espresso #4, The Cappuccino, and Maestro. Maestro tends to be the steady recommendation for home setups dialing in for the first time. The Cappuccino does what the name says when you want milk drinks to work. One customer found The Espresso lighter than expected for a labeled espresso roast, which is worth knowing if you are pulling shots on a particular machine and want a darker, traditional profile. Espresso #4 sits in the rotation for customers building a personal preference across the lineup.
Order, watch the roast date, dial in, repeat. That is the rhythm with TiA. The shipping is fast enough that the bag on your scale is the bag the operation roasted that week, which separates it from the supermarket-shelf versions of the same idea. Home espresso pullers who care about freshness and want a small roaster who answers email will get the version of the relationship they came looking for.
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