Directory/Missouri/Columbia

Just Love Coffee Cafe- Crossroads

2101 W Broadway Suite 104, Columbia, MO 65203
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About

A waffle iron is the most important piece of equipment in the kitchen. Just Love's Crossroads location, the Columbia, MO franchise run by an owner named Billy, builds its menu around waffle-iron-pressed sandwiches and the Nutella stuffed waffle with strawberries that anchors the breakfast list. Nanna's cinnamon rolls and scones are the bakery names. Breakfast burritos with queso show up often in the catering orders, which is where a lot of the volume comes from on weekday mornings.

The room is clean and spacious. Lots of seating. Outlets next to many tables, which is the detail remote workers care about and most cafes get wrong by half. A half-walled kids' play zone with toys and a crawl mat handles the parent contingent without forcing the rest of the room to listen to a toddler at close range. The cafe also hosts evening events, including Speed Dating for the 45-and-up crowd, which is the kind of programming a chain location usually does not bother with and which signals Billy is running this franchise as a community operation rather than a corporate satellite.

Drink side covers the standard latte menu plus some pulls toward the dessert end. Hot vanilla latte. Mocha frappe. White chocolate tiramisu hot latte for the customers who want the dessert to be the drink. A pulled pork sandwich for the bigger appetite. A sausage egg and cheese croissant for the smaller. The catering menu does most of the regular weekday volume during office breakfast season, with the queso breakfast burritos as the order businesses put on repeat.

No outdoor seating. No pet-friendly patio. The play zone, outlets, evening programming, and waffle-iron menu add up to a specific identity the franchise has built into the room. Parents with young kids, remote workers needing outlets, and catering customers planning office breakfasts will all find what they came for.

The Nutella stuffed waffle is the order for first-time customers who want to understand why the waffle iron gets the credit. Nanna's cinnamon rolls are the second visit. The Speed Dating night for the 45-and-up is the proof that the operation is paying attention to who lives in Columbia and what kind of programming they want from a coffee cafe that is open into the evening.

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