Directory/Louisiana/New Orleans

PJ's Coffee

840 St Charles Ave, New Orleans, LA 70130
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About

The beignets at this PJ's are what customers say beat the French Quarter tourist spots, which is the most useful sentence in the listing. This is the New Orleans flagship address on St. Charles, part of the Louisiana-founded PJ's chain that runs regionally on chicory coffee and New Orleans-style menu items, and the location reads as a small, friendly shop rather than a flagship in the destination sense. The room is small, cute, and friendly. Customers call it a friendly bright spot, which is a fair description: not a destination atmosphere, more of an everyday neighborhood stop that happens to sit on a famous street with the streetcar rolling past out front. The praline and cream latte is the order that pulls people back. Praline and cream iced coffee handles the warm afternoons, which is most afternoons in New Orleans. The cafe au lait sits on the menu for customers who want the New Orleans tradition without dressing it up with syrup and cream. A chocolate croissant pairs with the morning pour. Peach palmer tea handles the non-coffee side for the customer who wants something cold and a little fruity without going down the latte track. The beignets are where the place earns its place in this directory. People who would otherwise pay French Quarter tourist prices and stand in tourist lines walk a few blocks to this PJ's instead and get a better version of the experience without the crowd. That is the practical recommendation. New Orleans visitors get a beignet stop without the tourist crush. Locals get a quick coffee with easy street parking and a friendly counter. The honest catch is that this is not a sit-and-work destination. The room is built for the quick stop, and the location pulls enough walk-in traffic that lingering is not the design. Order the beignets, get the praline and cream latte, walk out toward Lafayette Square. The St. Charles streetcar is right there, and the rest of the morning starts from the platform.

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