Mike roasts the coffee, talks you through the espresso pull, and probably delivers it himself if you live close enough. Seventh Coffee Company runs out of Brantford, Ontario, where small-batch means small-batch and the customer-facing front end is a farmer's market table plus a subscription list. One customer flagged the Ethiopian Yirgacheffe as a top-five all-time roast, which is not a sentence anyone tosses out without thinking it through. The espresso beans come with brewing notes from Mike if you ask, and the kind of people who ask are exactly the kind of people he wants to sell to.
This is not a sit-down cafe and never pretends to be. Home brewers running their own setups, especially home espresso pullers, are the target. If you want guidance on grind, dose, and which bag to take home, Mike will give it. If you want a couch and Wi-Fi, look elsewhere. The subscription side handles the rest, with fresh-roasted beans showing up at your door on a schedule. That's the entire pitch, and it's an honest one. Brantford-local customers can intercept beans earlier than the shipping timelines suggest by catching Mike at the market, which is the move if you want maximum freshness without the wait. Subscription drinkers in the area get a fresh-roast pipeline that most national mail-order roasters cannot match on timing alone.
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